Business

This Mumbai-based startup is helping fans connect with celebrities


From once we have been little, our favorite celebrities have at all times occupied a tiny a part of our lives. From one thing as harmless as pasting posters within the bed room, or copying hairstyles, some followers take their fandom to the intense by even constructing temples of their names – all within the hope that sometime they are going to meet their favorite celebrities.

Enter Mumbai-based CELEWISH – a phygital meet and greet platform that has onboarded greater than 1,500 influencers, actors, sportspersons, singers, and musicians – each nationwide and worldwide. 

Founded in 2021 by brothers Mohsin Khan and Anvarul Hasan, the startup helps followers meet their favorite celebrities over a cup of espresso. It additionally permits end-users and types for personalised and/or business video shoutouts, Instagram direct-messages needs, and ability studying from celebrities. Fans can ebook these providers in change for a price that ranges between Rs 500 and Rs 20,000.

Some of the favored names related to Celewish embrace wrestler and MMA fighter Ritu Phogat, music composer duo Salim and Sulaiman Merchant, veteran actor Prem Chopra, and worldwide actors together with Enrique Arce who performed the character Arturo Román within the Netflix sequence Money Heist.

Today, Celewish has greater than 1.6 lakh registered customers and over 500 manufacturers related with them. It has efficiently hosted over 2,000 video shoutouts for followers and greater than 150 model endorsements with prime artists, together with movie producer Karan Johar (IITIIMShaadi.com) and actor Govinda (Amani Mobile Accessories). 

Some different manufacturers that the platform has collaborated with embrace Biryani By Kilo, Behrouz Biryani, Nivea, Godrej, and Dream11. 

The bootstrapped firm has generated round Rs 10 lakh income as of March 2021 as per the RoC filings made by the organisation. In the previous monetary yr, the startup claims to have scaled its income to over Rs 1 crore by extending its collaborations with extra manufacturers and influencers. 

How does it work

The platform is pretty easy to make use of. After registering, the consumer can seek for their favorite superstar with whom they wish to join. They have just a few choices as to how they wish to have interaction – a digital or bodily meet-and-greet, personalised birthday, getting marriage needs on Instagram, or digital endorsement of their model. The prices for the providers are talked about together with the profile for the consumer’s readability, like some other ecommerce platform.

Mohsin and his crew of 18 members ensure that meet-and-greet is hassle-free for each the superstar and followers. Before the meet, the crew runs a background verify on the followers, fixes the date and venue at a 5–star resort, and sponsors the journey for each events. 

Commenting on her collaboration with Celewish, actor Tanaaz Ahmed tells YourStory, “Celewish is a safe platform for us to meet our fans. Although it is a fairly novel concept, with the help of adequate advertising and funding, it can sustain and thrive in the long run.”

Celewish

More than meet-and-greet

For a very long time, Mohsin has labored carefully with the model advertising trade. His brother Anvarul can be an influencer. Together, they recognized the hole that existed between celebrities and types, and determined to bridge it.

“Many brands do not have the proper links to reach out to these celebrities. Not everyone can get hold of a celeb’s manager through a Google search. Celewish helps brands directly connect with the celebrity. Both the celeb and the brand can save a significant amount of time and energy,” says Mohsin, Founder and CEO of Celewish.

The brothers determined to make use of the contacts that they acquired throughout the influencer spectrum, manufacturers, and Bollywood to unfold the phrase about Celewish. 

As influencer advertising takes a stronghold within the trade, Mohsin believes manufacturers have to undertake platforms equivalent to Celewish to seek out the precise faces for endorsing their manufacturers.

Mohsin says that the platform additionally supplies monetary help to celebrities who didn’t have a secure supply of revenue throughout the pandemic.

“Many celebrities lost projects and their shows got cancelled. The platform provides them at least some amount of financial support and encourages them to continue with their creativity,” he provides.

Industry perspective and future

Celewish launched a brand new service referred to as Master Classes by Celebrities on April 22, 2022. Under the service, customers can be taught abilities from their favorite celebrities from all of the fields by means of digital lessons. Within a month of its launch, it has garnered greater than 150 enquiries. Mohsin feels that this characteristic distinguishes itself from its market rivals together with Tring, StarClinch, and Jilmore.

In the approaching days, Celewish plans to onboard extra worldwide celebrities whereas scaling its meet and greet platform and masterclasses.

According to Markets and Markets, the worldwide influencer advertising platform market measurement would develop from $6 billion in 2020 to $24.1 billion by 2025, at a CAGR (Compound Annual Growth Rate) of 32 p.c throughout the forecast interval. 

Mohsin feels that it is a nice alternative for Celewish to develop and grow to be the popular platform for manufacturers and celebrities to faucet into the potential of influencer advertising and bridge the hole between celebrities and their followers. 



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