Lifestyle

The LEGO® pop-up in East London: good clean fun for kids



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fter three lockdowns, plenty of quarantine periods, and a whole lot of home schooling, to say that parents have become even more skilled in keeping the kids occupied and entertained over the past year-and-a-half is an understatement.

But that doesn’t mean that weekends and holidays don’t still pose a challenge – thinking of fun, wholesome and educational activities for the whole family to enjoy is no mean feat, especially if you’re on a budget.

Welcome to the Launderette of Dreams, a vibrant hub in East London for children to explore

/ Mark Cocksedge

That’s why the launch of the LEGO Group’s latest project – a free pop-up in Bethnal Green – will be welcome news to parents throughout the capital.

Where art installation meets indoor play space

To create this art installation using LEGO® bricks, Yinka IIori was inspired by his childhood launderette on Essex Road

/ Mark Cocksedge

The iconic brand has joined forces with multidisciplinary artist Yinka Ilori, pictured right, to create the Launderette of Dreams, a joyful art installation-meets-indoor play space where children can let their imagination and creativity run free.

Meet the artist

Yinka Ilori is an award-winning multi-disciplinary British-Nigerian artist known for his bold use of colour and patterns.

From designing a courtyard in Somerset House to creating a 3D-printed basketball court in Canary Wharf, Ilori’s mood-enhancing work is instantly recognisable and hard to forget.

The installation is part of the LEGO Group’s wider Rebuild the World campaign. Now in its third year, the project celebrates the unbridled creativity and optimism of children, and the power play has to improve their confidence and resilience and help them develop life-long skills.

The Launderette of Dreams is a team effort

All aspects of the colourful Launderette of Dreams are designed to encourage children’s creativity

/ Mark Cocksedge

Inspired by the local launderette on Essex Road he used to visit with his family as a child, Ilori has re-imagined a typically mundane space into a vibrant hub in his signature colourful style, with help from the pupils of his former primary school, St Jude & St Paul’s C of E school.

Don’t miss out: the Launderette of Dreams pop-up is only open for a limited time

/ Mark Cocksedge

As well as building with LEGO® bricks, visitors can enjoy floor tile hopscotch, a mural wall and workshops designed to encourage children’s creativity – all the while exploring a launderette made out of over 200,000 LEGO bricks.

The Launderette of Dreams will be open to the public until 6 November at 133-135 Bethnal Green Road, London, E2 7DG, and will be free to enter. Advance tickets are fully booked, with limited walk-ins available on the day and more workshops being announced throughout the week. Search Yinka Launderette of Dreams on Eventbrite for more information. For more LEGO build ideas and examples of how children’s creative optimism can rebuild the world, visit LEGO.com/rebuild-the-world



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