The Chelsea Christmas Shopping Event: put this on your radar


hankfully, this Christmas, we can finally get together with friends and family to celebrate properly. Kick-start your festive season at this specially-curated day out that combines the best of London style with a magical festive event.

On Saturday 4 December, the Chelsea Christmas Shopping Event will turn four of West London’s most stylish streets – Sloane Street, Pavilion Road, Duke of York Square and King’s Road – into a one-day wonderland.

You’ll be treated to everything from complimentary cocktails and festive fayre, to free goody bags, beauty treatments and generous discounts. What’s more, you can look forward to charming horse and carriage rides, and sparkling lights, carol singers and stilt-walkers will bring Christmas to life.

But that’s not all – the festive magic continues in Chelsea throughout the month, with al fresco dining and festive attractions on the menu. Sip on seasonal cocktails at the Sloane Square Winter Terrace, with pop-up bars from The Botanist and Royal Court theatre. Indulge in an exclusive Christmas menu at Wulf & Lamb on Pavilion Road.

Little ones will also love meeting Santa in his grotto at the incredible Anya Village on Pont Street.

To help you make the most of your trip, read on for a street-by-street guide, highlighting just some of the best boutiques, bars and restaurants –as well as the special treats that await visitors on 4 December – so you can map out a day to remember and enjoy your best-ever Christmas.

Explore the King’s Road

Seasonal sparkle and incredible shopping is everywhere on London’s famed fashion street

/ King’s Road

Take a lovely long wander down this perennially fashionable street and enjoy its perfect mix of independent boutiques and premium brands.

Look out for gorgeous classics at Ghost, ultra-fun accessories at Bimba Y Lola’s and cool collections at ba&sh. Explore French Connection for simple, modern styles, and sophisticated collections at Hugo Boss.

For interior lovers, David Mellor offers statement tableware for your entertaining needs, while Designers Guild has present-perfect furnishings and Anthropologie a curated blend of clothing, accessories, gifts and home décor. For jewellery, Daniella Draper’s new King’s Road shop shows off her beautiful handcrafted pieces.

Head to Rabbit for delicious, sustainable food, The Cadogan Arms for a warming mulled wine and mince pie, or Bluebird Chelsea for European cuisine and cocktails.

Event highlights: Get in the Christmas spirit at the Fashion School, with 10 per cent off its Christmas Workshop (for all ages) and Christmas Jumper Workshop (for children aged seven to 11).

Drop into Duke of York Square

Hark! Carol singers will serenade you while you shop

/ Pavilion Road

Head to this beautiful square to enjoy a host of luxury brands.

For womenswear, try trendsetting Nu or elegant, timeless LK Bennett. Essentiel Antwerp has quirky colour pops, while Hayley Menzies is the place for high-impact prints. Accessory-wise, sustainable jewellery from Monica Vinader and ever-chic bags from Franchetti Bond should be on your list.

On the hunt for memorable menswear? Check out Fursac’s elegant French style, Sunspel for easy and understated looks, and Slowear for luxe items that last.

Also, make sure you pop to Aesop, Dermalogica and Ortigia Sicilia for beauty boosts.

Food and drink options abound too, from Polpo and Manicomio to Vardo – also home to a rooftop champagne bar – and on Saturdays, Duke of York Square hosts a bustling food market packed with pop-ups.

Event highlights: Drop into beauty emporium Space NK to receive a goody bag with purchases over £80. Also, Soho Home is offering free Double Dutch drinks and a Cocktail Making Masterclass.

Pop to Pavilion Road

Enjoy discounts and free gifts with purchase at beauty guru Cosmetics à la Carte

/ Pavilion Road

Home to a feast of food and beauty boutiques, this pretty street is another perfect place to find unique gifts.

Foodies will love delicious, artisanal items from The Roasting Party’s incredible coffee selection, and gourmet treats from Provenance Village Butcher and London Cheesemongers.

There are plenty of options to treat yourself, too – from Bread Ahead’s moreish cakes and pastries, to delicious cones from Ice Cream Union.

For more gift ideas, check out Papersmiths for dreamy stationery, Moyses Stevens for pretty plants, and Sarah Chapman for incredible skincare.

And, if you’re looking for something for your most stylish friend, why not consider the covetable swimwear designs at Heidi Klein, or try Kate Spade for quirky handbags and accessories.

Event highlights: Head to bespoke beauty experts Cosmetics à la Carte for half-price lip glosses, and spend £100 to receive a free Hand Rescue Treatment. Also, with every booking or purchase at Salon Sloane, you’ll receive a Hair Rituel by Sisley set.

Stroll along Sloane Street

Take a complimentary horse and carriage ride around the charming streets of Chelsea

/ Sloane Street

Welcome to your one-stop street for the ultimate in luxury international brands.

With all the major fashion players housed beautifully within, all your wow-factor Christmas gifts are here. There’s everyone from Balenciaga, Burberry and Louis Vuitton, to Chanel, Valentino, Emilia Wickstead, Prada, Fendi, Gucci, Versace, Hermès, Dior, and Saint Laurent.

High-end accessories can be found at Smythson, Bottega Veneta and Anya Hindmarch. Head to Arije for haute horology, while Bulgari and Cartier serve up seriously luxe jewellery.

What’s more, for a truly exceptional gift, the Sloane Street Gift Card is available up to £500, and can be spent in 60 Sloane Street boutiques. Visit here for more details.

Event highlights: Enjoy mulled wine and mince pies at Burberry, beautiful gift wrapping from Emilia Wickstead, and head to Giorgio Armani for a free Armani Beauty Makeover (booking required).

Visit to find out more about the Chelsea Christmas Shopping Event and what else is happening over the festive period

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