Business

Ozone and Dentsu Impact roll out their latest campaign, ‘Hum Sab Sambhal Lenge’



Ozone, in partnership with Dentsu Impact, has unveiled its newest marketing campaign, ‘Hum Sab Sambhal Lenge’. Through the marketing campaign, Ozone highlights the completely different features of Indian kitchen and its customers. Conceptualised by Dentsu Impact, the sequence of 5 quick movies present particular person tales of individuals within the Indian kitchen. 

For Abhishek Aggarwal, president, Ozone Overseas, the corporate’s merchandise are designed for long-lasting use. “They are durable, and are tested stringently to work in demanding kitchens. Much like the conditions the films capture. We want them to know that we understand them,” he said.

The movies painting how Indian kitchens are completely different from those introduced in most ads. The movies showcase kitchens witnessing numerous conditions akin to pots and pans flying in moments of ardour and the place the in-house brat pulls out the drawer to play the harmonium. 

The expression, ‘hum sab sambhal lenge’, offers confidence to the goal group that it doesn’t matter what type of stress they placed on the kitchen {hardware}, Ozone will deal with all of it because it understands Indian kitchen and utilization, Ujjwal Anand, government vice chairman, Dentsu Impact, mentioned. “Also, in a market that is driven by a retailer’s recommendation and push, ‘hum sab sambhaal lenge’ is equivalent to ‘arre sir, main baitha hoon yahan’ ‘main keh raha hoon na sir’ ‘aankh band kar ke le jao’. The articulation gives assurance to the consumers of the quality and at the same time helps retailers with a whole new pitch,” he added.

For Mayank Khattar, government artistic director, Dentsu Impact, not like German kitchens, a plank a lot of the main gamers use, the Indian kitchen with massive prolonged households is accessed by everybody – youngsters, grandparents, maids and cooks. “Everyone has their own style of operating the kitchen, which entails quite a bit of careless and rough usage. In many families, kitchens never stop functioning. Imagine then the load on it; and to depict that, we carefully picked up a family setting with each of its members accessing the kitchen in their signature way and for their own needs. The films are all about these people subjecting the kitchen to any treatment they deem fit,” he added.

Read Also: Heads Up For Tails unveils its new marketing campaign #HUFTFamilyTales

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