Liverpool in talks with cryptocurrency firms over £70m shirt sponsorship deal from 2023: Reports

Liverpool might grow to be the primary Premier League membership to signal a cryptocurrency agency as their foremost shirt sponsor in 2023, in keeping with The Athletic [via The Echo].

Financial providers firm Standard Chartered have been the Reds’ foremost shirt sponsor since 2010. The Anfield outfit at the moment earns £40 million a yr from the settlement, however the deal is about to run out on the finish of subsequent season.

According to The Echo, Standard Chartered are serious about extending their affiliation with Liverpool past subsequent yr. However, the entrance of the shirt sponsorship is likely one of the membership’s most respected industrial offers and the Reds are ready to have interaction with different potential patterners earlier than making a ultimate resolution.

The Merseyside-based membership are decided to maintain up with the likes of Manchester City and Manchester United by way of the worth they get out of sponsorships, as per the report. They are additionally eager to make use of their latest success to usher in extra income.

Liverpool are thus in talks with cryptocurrency companies over the prospect of changing into the membership’s foremost shirt sponsor from 2023, in keeping with The Athletic [via The Echo]. The Premier League giants are stated to be on the lookout for a deal value as much as £70 million a yr.

🚨 EXCL: Liverpool could grow to be 1st PL membership to signal cryptocurrency agency as foremost shirt sponsor. #Crypto firms amongst these in talks to take over from 2023 if Standard Chartered don’t prolong. #LFC need ~£70m over 2yrs, consequence doubtless in ~8wks @TheAthleticUK…

Cryptocurrency has gained loads of recognition over the past two years, with sports activities like Formula One and NBA signing main sponsorship offers with such companies. However, it stays a controversial topic on account of its risky nature.

Liverpool thus stay involved with a number of worldwide companies forward of official negotiations, as per The Echo. These firms come from an array of industries, together with monetary providers, journey and tourism, client electronics, media, and extra.

🚨 NEW: Liverpool are in talks over a brand new shirt sponsorship deal as their £40 million-a-year contract with Standard Chartered is about to run out in May 2023. Among these events are firms from the cryptocurrency sector. #awlive [@David_Ornstein]

The Reds launched their first NFT (non-fungible token) assortment final month, however usually are not serious about having a fan token agency as their foremost shirt sponsor. According to The Echo, they’ve already rejected sponsorship presents from such organizations this yr.

Standard Chartered might proceed as Liverpool’s sponsors

While the Reds are involved with varied companies, Standard Chartered might stay their foremost shirt sponsor past subsequent yr, as per The Echo. They reportedly have the suitable to resume their deal and talks are dwell and ongoing between the 2 events.

The Anfield outfit are reviewing all their choices earlier than making a ultimate resolution concerning their foremost shirt sponsor. According to the report, they’re anticipated to make an announcement concerning the matter in the summertime.

Manchester City earn round £67 million a yr from their partnership with Etihad Airways. Meanwhile, Manchester United’s take care of WorkforceViewer sees them earn £47 million each season.

Edited by Dakir Mohammed Thanveer

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