The dolls have been designed with advice from Guide Dogs Australia and retail for just $5 each.
Kmart tell 7NEWS.com.au that the Guide Dog dolls, which feature a person with low vision or blindness, aim to promote inclusion and accessibility in families.
“We know families come in all shapes and sizes and we want our product ranges to reflect that,” a spokesperson said.
The dolls are perfect for all customers, especially those who have or know someone with a Guide Dog, someone with low vision or blindness, or whether they have specially trained dogs for other purposes (such as Therapy or Assistance Dogs).
“Inclusion is so important,” Kmart CEO John Gualtieri said.
“Not just for children with disability and their families, but for all children. It can help form positive self-image, it can teach acceptance, and it can help children learn more about people different from themselves.
“We’re proud to be expanding our representation of diversity in store to better reflect our teams and communities.”
Kmart has released two new YouTube videos to explain its journey to making its new Guide Dog Handler Dolls – featuring some very cute Guide Dog puppies.
The new dolls join many others in Kmart’s inclusion toy range, including dolls with hearing, seeing and mobility impairments – as well as same-sex family playsets.
Kmart’s celebrated range of dolls with Down’s syndrome has also recently received international acclaim, with TikTok users in the US applauding the retail giant on its inclusion dolls.