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IPL SPECIAL: Review corner



CRED – Play It Different

The fintech model continues with its ‘spoof’ route, roping in yesteryear’s actors. The advert options Annu Kapoor and Renuka Shahane internet hosting the ’90s’ common TV present, Antakshari. Conceptualised by comic Tanmay Bhat and his staff, the advert evokes nostalgia with its retro theme because it takes the viewer again to the Doordarshan-cable TV period, whereas driving dwelling the model message.
score: 7/10

Dream11 – Dream Big

With its newest TVC that includes cricketer Shikhar Dhawan, Dream11 pays tribute to these unsung heroes who supported at this time’s cricket stars of their early life. The advert is without doubt one of the 17 movies that it’s going to roll out this IPL. Created by TILT Brand Solutions, it tugs at your coronary heart strings with its evocative narrative, whereas seamlessly weaving within the core message to ‘dream big’.
score: 8/10

Nippon Paint – Yellow is the New Hello

With its newest advert, Nippon Paint marks its fifth 12 months of affiliation with IPL staff Chennai Super Kings (CSK). The model urges customers to say ‘yellow’ as a substitute of howdy, whereas portray the city in CSK’s trademark hue. With minimal dialogue, the advert is an ode to the IPL fervour in Chennai, whereas informing customers that Nippon has an unique ‘CSK Yellow’ paint on the market.
score: 9/10

Swiggy – Aap Kiske Saath Dekhoge?

Swiggy is one model that rides the IPL bandwagon each season, and this 12 months is not any totally different, as Brand David has conceptuali-sed a sequence of TVCs for the supply plat-form, highlighting its swift supply of meals and groceries. Via a humorous change between a pair, Swiggy’s Instamart industrial wins factors for delivering its message within the model’s distinct fashion.
score: 8/10

PharmEasy – Ghar Baithe Baithe Take It Easy

Actor Aamir Khan performs the function of an eclectic PharmEasy supply agent within the on-line healthcare model’s newest marketing campaign that goals to coach customers about its varied choices and advantages. While the advert, conceptualised by FCB India, efficiently delivers that message, Khan’s portrayal of a supply govt is somewhat over-the-top and oddly disturbing.
score: 6/10

Read Also: How OTT viewership has advanced from single viewing to household expertise

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