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IIM-A logo controversy explained; see what the B-school says about new logo [details]


IIM-Ahmedabad introduced that its iconic emblem impressed by Siddi Saiyed Mosque jaali representing Ahmedabad, can be redesigned as part of its web site’s revamp course of. But the choice has snowballed into a serious controversy, with the celebrated B-school’s college protesting in opposition to the proposed emblem. Seeing how the choice was met with criticism, IIM-A issued an announcement clarifying the brand new emblem ethos.

“The proposed logo continues the legacy of the original logo, retains the status line in Sanskrit (VidyaViniyogadVikasa) as in the original, the colour rendition has been improved, the fonts modernized, the ‘jaali’ inspired brand mark has been made more amenable to communication in digital media, and the brand name made more distinct. The proposed logo is to be released in June of this year after the annual vacation,” the assertion learn.

IIM-A new logo

IIM-A brand new emblemScreengrab

The institute’s governing physique determined to interchange the present emblem with two new ones, one for home use and the opposite for International. The present emblem, adopted in 1961, has a Sanskrit verse ‘Vidya viniyogadvikasa’, which interprets to improvement by the distribution or software of information. As per the proposed change, the Sanskrit shloka would solely be within the worldwide emblem. The impression of the mosque’s grille is retained however made daring with much less abstractness in comparison with the unique emblem.

What is the controversy?

IIM-A had introduced not too long ago that the emblem is being modified because the institute is within the technique of revamping its web site. The proposal received a inexperienced sign at a latest assembly of the IIM-A Board. “Evaluation, exploration, development of wordmark, development of brandmark were all kept in mind while coming up with the final design recommendations,” the assertion learn.

IIM-A new logo

But just a few college members of IIM-A opposed this proposal, saying it will have far-reaching implications and long-term penalties on the model and its stakeholders. At least 45 college members signed a letter addressed to the Board of Governors in protest of the proposed thought to alter the emblem.

The former IIM-A director Bakul Dholakia opposed the thought and mentioned that it defied logic and motive and that it will dilute the institute’s id.

Also, it seems from the main points of the Academy Council assembly that there was no consensus between the IIM Institute and its Academic Council members, IndiaTV News reported.



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