How The Whole Truth Foods is bringing ‘truth’ to packaged foods

According to Shashank Mehta, Founder and CEO, The Whole Truth Foods (TWT) — which presents one hundred pc clear label choices for packaged meals — grew 10X within the first and 5X in its second 12 months since inception.

The 28-month-old firm goals to shut FY23 at an annualised run fee (ARR) of Rs 100 crore, and it aspires to be a model value Rs 500 crore within the subsequent three years.

The Mumbai-based model began as a direct-to-consumer (D2C) startup in 2019, however as calls for and alternatives emerged, it developed into an omnichannel model.

Besides promoting by means of its web site, TWT has its presence on main ecommerce platforms, together with Amazon and Flipkart, and in retail shops.

TWT goals to present prospects more healthy and cleaner choices in classes, the place ‘lies’ have lengthy been prevalent. Its fundamental product classes embrace protein bars, mueslis, nut butter, and darkish chocolate.

Launched two weeks in the past, the brand new darkish chocolate class presents prospects a premium chocolate vary sweetened solely with dates with no synthetic sweeteners or sugar.

Although the corporate is recognised as a well being model, it considers itself a ‘reality’ model within the sense that it’s clear about each ingredient that goes into its merchandise.

In July 2021, TWT had raised a Series A funding spherical value $6 million led by Sequoia Capital India, together with present buyers Matrix Partners India and Sauce.VC.

So far, the model has raised Rs 52 crore, and Shashank stated it’s well-funded for the subsequent few months. He added that the majority its previous buyers proceed to affiliate with the model and assist it.

“Good investors support you in investing behind the right things and the right capabilities rather than buying growth,” he stated.

According to the founder, TWT focuses extra on establishing a strong workforce and has constructed a staff nicely forward of the place it’s now by way of enterprise.

“People come before they bring the revenue. And the revenue is a result of bringing the team right,” he provides.

The firm’s fundamental aim is to proceed including new classes and cleansing them up. At current, it’s specializing in creating its backend infrastructure that might energy the corporate’s development. In the subsequent two years, it intends to broaden internationally.

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