Havas Media Group India has introduced the launch of its specialised content material division, Havas Content. The unit goals to deal with leveraging dynamic content material to assist manufacturers create significant media experiences and make a significant distinction in customers’ lives.
Havas Content seeks to bridge the hole by providing significant content material options that not solely entertains but additionally educates, evokes, and helps customers, maps model’s efficiency to its content material effectiveness and boosts enterprise returns. Additionally, Havas Content goals to synergise with numerous content material and media companions throughout conventional and digital platforms to supply a seamless client expertise. Havas Content will probably be led by Uday Mohan, president and chief shopper officer, Havas Media Group India. To additional strengthen the division, the company has made two key hires. Prachi Narayan has joined as vice chairman, content material and Shivani Kaushik as content material supervisor, who will assist Mohan in scaling this providing throughout Havas Media Group India’s shopper portfolio.
For Uday Mohan, within the new world order, customers are consistently looking out for manufacturers with a larger goal, manufacturers that may influence their lives positively. “Content has proved to be an important tool in making consumers see that purpose. With Indian brands becoming content-conscious, we believe this was the time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs,” he said.
Narayan has work expertise of over 16 years throughout prime information networks, occasion organisations and inventive options suppliers. She has juggled a number of roles as an anchor, reporter and producer in world English and Hindi information broadcasters like NDTV, CNBC-TV18, TV Today Network and Republic Media Network. She has additionally been on the helm of designing content material methods and delivering nationwide campaigns for India’s main manufacturers. While, Kaushik joins from Josh Talks the place she was heading content material for North.
For Rana Barua, group CEO, Havas Group India, the corporate understands the facility of excellent content material and the launch of Havas Content couldn’t have come at a greater time. “The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories,” he said.
Content has been an integral a part of Havas Group’s Meaningful Brands proprietary examine every year, Mohit Joshi, CEO, Havas Media Group India, stated. “In the past, the study has revealed that content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps and rewards them, making the brand a seamless part of the consumer’s journey,” he added.